THE FOUNDING 50 💙
50 women. 50 invitations. Free for the life of the club.
Help us start something fabulous! We’re inviting 50 women to join The Unfiltered Club free, share their stories and get the conversation flowing.
47 of 50 places remaining · Applications reviewed by Emma · No card required
A private social space for women who are tired of algorithms, Slop, Men, fake accounts, unwanted messages and having to watch every bloody word they say. It’s free to join for the first 50 applicants, for life, and I’m inviting 50 women to become our founding members.
I’ve had my team analyse Facebook, how it used to be and compared to now, surveyed 2000 women, asked them what they want social media to be. And me and my team have created it. Along with a host of separate rooms, you have two separate feeds, one showing all updates from everyone, and a second, from those you follow. There will be no adverts, no sponsored posts, no boosts, everyone has a fair shake.
Ladies, can we have a little chat? And I mean a proper chat. The kind where you put the kettle on, pour yourself a wine (depending on how the day’s going), kick your shoes off and say what you actually think. Because I’ve been thinking about something for quite a while, and I keep coming back to the same question: when did social media stop being social and just become a damn headache?
Seriously. We have more ways to connect with people than at any other point in history, yet half the time, opening a social media app feels like walking into a room full of strangers shouting over one another. You can’t share an opinion without somebody turning it into an argument, you can’t have a laugh without somebody deciding to be offended on behalf of the entire human race, and you can’t even enjoy a harmless conversation without an algorithm deciding that what you really need is another seventeen videos about something you Googled once at three in the morning.
And don’t even get me started on the fake profiles, bots, scammers and suspiciously handsome men who apparently all work on oil rigs. I’m tired of it. And judging by the conversations I’ve been having with other women, I’m not the only one. So I decided to do something about it. Not write another angry Facebook post, not complain about Elon Musk over my morning coffee, but actually do something. I’ve spent £12,000 built us our own social network, and I’m calling it The Unfiltered Club. And it is all hidden behind my website. Once you get access, the public front of site will turn into a social media tool you can really use. If you want extra features, simply comment on my posts and I’ll put them to the vote.
Come for the gossip. Stay for the girls.
Yes, really. And before you ask, it’s completely free for the first 50 applicants. No membership fee, no subscription and no paying to unlock the good bits. Just a space designed for women, shaped by women and built around the things we actually enjoy. And right now, I’m inviting women to become its very first members.
Why I’ve Created The Unfiltered Club
I love the internet. I love the friendships it can create, the things it can teach us and the way it can bring women together who might never otherwise meet. But I don’t love what social media has become. Somewhere along the way, the big platforms stopped prioritising conversations and started prioritising engagement. And let’s face it, outrage gets engagement. Arguments get engagement. Making women feel insecure about their faces, bodies, homes, relationships and lives gets engagement. Before you know it, you’ve opened an app to see what your friends are doing and emerged forty minutes later feeling mildly furious, slightly inadequate and wondering whether you need a new sofa.
That’s not connection. That’s exhausting. I wanted to create somewhere different. Somewhere a woman can pop in for ten minutes and have a giggle, ask a question she’s too embarrassed to ask elsewhere, recommend a brilliant book, warn everyone about a dreadful Netflix series, share something she’s proud of or simply say, “Girls, I’ve had the WORST day.” Somewhere we can have different opinions without automatically becoming enemies, and somewhere women don’t have to spend half their time wondering whether the person talking to them is genuine.
That’s the idea behind The Unfiltered Club. Not another giant social media platform trying to compete with Facebook, but a proper little corner of the internet that feels like ours.
So, What’s Actually Inside?
Quite a lot, as it turns out, and this is where I get a bit excited because I’ve been building the Club around what women have actually told me they want, not what an algorithm thinks they should want.
💙 Club Home: Your Own Little Social Hub
When you’re a member, you’ll have your own Club Home. Think of it as the place where you pop in to see what’s happening. You’ll find the latest conversations, things the girls are chatting about, interesting posts and recommendations from around the Club. It’s designed to make discovering conversations easy, rather than expecting you to hunt through endless pages to find something interesting. And because it’s part of the Club, it’s not simply another public magazine feed. It’s your way into the community.
♡ Girls’ Wall: Because Sometimes You Just Want to Chat
Remember when social media was about posting something because you felt like it? Not because you were building a personal brand, needed engagement or were trying to become an influencer, but just because you had something to say? That’s the Girls’ Wall. Share a thought, tell us about your day, post a picture, ask a question or celebrate something. Found a bargain? Tell the girls. Had a rubbish morning? Tell the girls. Your dog has done something ridiculous? Obviously, we need photographic evidence. It’s the everyday chatter that makes a community feel like a community.
🎪 The Girls’ Playground: Where Things Get Interesting
Oh, this is going to be fun. The Playground is made up of different themed rooms, so you can find the conversations you’re actually in the mood for. Want to spill some tea? There’s a place for that. Want to ask whether something is a red flag or whether you’re being dramatic? We’ve got you. Fancy a girls’ night in, a bit of gossip or a conversation that takes a completely unexpected turn? Come on in. The whole point is that women don’t all want to talk about the same thing all the time. Sometimes we want something meaningful, sometimes we want advice, and sometimes we just want to laugh at something utterly ridiculous. All three are perfectly acceptable.
🔥 Hot Takes: Go On, Tell Us What You REALLY Think
This might be one of my favourite parts. Hot Takes is where we throw a question or opinion into the room and let the girls have their say. You can vote, see what everyone else thinks and join the discussion. And no, we’re not all expected to agree. That would be incredibly boring. The idea isn’t to manufacture arguments; it’s to bring back the fun of a good debate. You know, the sort where you can disagree with somebody and still have a laugh with them five minutes later. A revolutionary concept on the modern internet, apparently.
🤫 Confessions: Some Things Are Easier to Say Anonymously
Sometimes women have things they want to get off their chests but don’t want attached to their names. Maybe it’s embarrassing, maybe it’s complicated, or maybe it’s something they’ve never admitted out loud. That’s why the Club has a Confessions section. It’s designed to give women a way to share something without publicly attaching their identity to the post, and Confessions don’t appear in the feed of people following you. Because the whole point of an anonymous confession is that it stays separate from your public Club identity.
Of course, anonymity isn’t a licence to be cruel, threatening or abusive, and no online system should promise absolute technical anonymity. But it does mean women can participate without their name being displayed alongside the confession. Sometimes just being able to say something is a relief.
👀 Who I Stalk: Yes, That’s Really What I’ve Called It
Before anyone gets concerned, no, we’re not encouraging actual stalking. We’re having a laugh. This is our version of following people whose posts you enjoy. Found somebody who always makes you laugh? Follow her. Found a woman who gives brilliant advice? Follow her. Found somebody whose book recommendations are always spot on? You know what to do.
But here’s the difference: your following list isn’t public. Other members don’t get a list of everyone you’re keeping up with, and we’re not turning it into a competition over who has the most followers. You’ll have a separate page showing posts from the women you’ve chosen to follow, but it won’t take over the main Club feed. You can still discover new people and conversations without being trapped in an endless loop of the same accounts. Because I’ve seen what algorithm-driven echo chambers do to social media, and frankly, we can do without another one.
📚 Girls’ Recommendations: What Should We Watch or Read Next?
Tell me I’m not the only woman who has spent longer scrolling through Netflix than actually watching anything, or bought a book because somebody said it was amazing, only to discover it was about as exciting as the instructions on a dishwasher tablet. This section is for all of that. Members can review books, films and television shows, give them a score out of five and tell the rest of us what they thought. Loved it? Tell us why. Hated it? We want to know that too. Was the ending so ridiculous you nearly launched the remote across the room? Pull up a chair.
There are spoiler warnings, because nobody needs to discover the ending of a six-season drama while innocently looking for something to watch, and of course, the girls can discuss the reviews. I have a feeling this section alone is going to cost me a fortune in books.
💬 Conversations: For the Chats That Deserve Their Own Space
Some discussions deserve more than a quick status update. That’s where Conversations comes in. Start a topic, ask a question, share an experience or invite the girls to discuss something interesting. It’s somewhere to have proper conversations that other members can discover and join, because not everything has to disappear down a timeline within twenty minutes.
✍️ Members’ Articles: Because Women Have Stories Worth Telling
I also wanted women to have room for something longer than a quick post. Maybe you’ve got an experience to share, learned something the hard way, or have a funny story, a personal perspective or something you think other women would benefit from reading. The Members’ Lounge gives those stories a home, because women’s voices deserve more than a tiny comment box.
What About Safety? Because This Bit Matters.
Now, I want to talk about something serious for a moment. I don’t want The Unfiltered Club to become another place where women have to put up with the same rubbish they’re trying to escape. That’s why membership isn’t simply a case of entering an email address and being allowed straight in. The Club is intended as a women-only community, and applications are reviewed before access is approved.
Here’s how it works. First, you apply to become a member by submitting your details through the membership application. Then, I’ll contact you personally by email. Yes, me. Not a random automated welcome message pretending to be your new best friend. I’ll get in touch to confirm that you’re a genuine applicant, that you understand the Club is intended for women, and that you’re not a bot, a fake account or somebody trying to sneak in under a false identity. Once I’m satisfied that your application meets the membership requirements, I’ll approve your access.
You won’t be automatically admitted just because you’ve filled in a form, and I think that’s important. I want women joining the Club to know that I’m making an effort to protect the space we’re creating.
Does That Mean Nobody Can Ever Misbehave?
I wish I could promise that, but I won’t insult your intelligence. No website can guarantee that every person is exactly who they claim to be, and an email conversation alone isn’t foolproof identity verification. What I can promise is that safety and moderation are part of the plan, not an afterthought. The Club includes ways to report inappropriate content, and reported behaviour can be reviewed and dealt with. Harassment, bullying, threats, abuse and deliberately making other women feel unwelcome are not what this space is for.
And being unfiltered does not mean being free to be horrible. You can have an opinion, disagree, be funny, sarcastic, outspoken and gloriously yourself, but you can also treat other women like human beings. I know. Another revolutionary idea.
No Unwanted Private Messages
Here’s another deliberate decision. The Club doesn’t have a private messaging feature. I know some people might find that unusual for a social network, but I wanted the focus to be on community conversations, not strangers appearing in your inbox. It also means one less avenue for unsolicited messages and private harassment. The Club is designed around women talking together, not people being pressured into one-to-one conversations they never asked for.
Privacy Matters Too
Following someone is private from other members, anonymous Confessions are kept separate from public profile activity, and members can report content that concerns them. The Club is intended to keep member-only conversations within the approved community rather than displaying them as ordinary public magazine posts.
I do want to be clear, though: no online platform can guarantee complete privacy. Other members can still take screenshots or repeat things they’ve read, and administrators may need access to information for moderation and technical reasons. So the same sensible internet rule applies here as anywhere else: don’t share something that would put you or somebody else at risk if it travelled beyond the screen. My goal isn’t to pretend the internet has no risks. It’s to take those risks seriously.
And How Much Is All This Going to Cost?
Ready? Nothing. Absolutely nothing. The Unfiltered Club is free to join to the first 50. After that, anyone can join if they have a woman owned credit card for £5 a month, so we can keep it all completely add free.
Why I’m Looking for Founding Members
This is the really exciting part. The Unfiltered Club is new, and that means the first women through the doors have an opportunity to help shape what it becomes. I’m looking for founding members. Women who enjoy a chat, women with opinions, women who love books, films, gossip, advice, a good laugh and the occasional completely ridiculous debate. Women who want to meet other women without having to perform for an algorithm, and women who understand that a good community isn’t about everyone agreeing all the time. It’s about feeling comfortable enough to be yourself.
You don’t have to be an influencer, post every day, have a perfect profile picture, an interesting job or a life that looks beautiful on Instagram. You don’t even have to be particularly outgoing. If you’re the sort of woman who likes to read the room before joining a conversation, that’s fine too. You belong here just as much as the woman who walks in and starts talking before she’s taken her coat off.
And I want the founding members to tell me what works, what doesn’t and what they’d love to see next. Because this isn’t supposed to be a community where I decide everything and everybody else just follows along. I want to listen. In fact, some of the features already exist because women told me they’d like them. That’s how I want it to continue.
I Don’t Want a Million Followers. I Want a Community.
I think that’s the biggest difference. I’m not interested in building a place where everybody is obsessed with follower counts, viral posts and getting attention. I’m interested in building a place where women remember one another, where somebody says they’ve had a rough week and another member checks in, where a woman recommends a book and six others come back to discuss it, where somebody posts a ridiculous Hot Take and everyone piles in with their opinions, and where you log on for five minutes and leave feeling a little less alone.
That’s the sort of social media I miss. And maybe I’m being ambitious. Maybe building a social network from scratch is a slightly bonkers thing to do. Actually, scratch that. It’s definitely a slightly bonkers thing to do. But sometimes the best ideas start with somebody looking at the way things are and thinking, surely we can do better than this? Well, ladies, I think we can.
So, Fancy Being One of the First Girls Through the Door with a lifetime free?
If you’ve made it this far, I’m hoping you’re at least a little curious. Maybe you’re fed up with the usual social media nonsense, maybe you’d love somewhere to chat with other women, maybe you’re here for the books, the films, the gossip or the Hot Takes, or maybe you just like the idea of a corner of the internet that feels a bit more human. Whatever brought you here, I’d love you to apply.
Founding membership is free. You’ll need to submit an application, and I’ll email you personally afterwards to check that you’re a genuine applicant and that the Club is the right space for you. Once your application has been reviewed and approved, you’ll be welcomed inside. It may take a little longer than instant registration, but that’s intentional. I’d rather take the time to build a community properly than throw the doors open and hope for the best.
So come and help me make something special. Bring your opinions, your recommendations, your sense of humour, your stories, your questions, your brilliant advice and your absolutely terrible dating anecdotes. Most importantly, bring yourself, because that’s who this place is for.
The Unfiltered Club. Come for the gossip. Stay for the girls. 💙
Apply to Become a Founding Member, Completely FREE
THE FOUNDING 50 💙
50 women. 50 invitations. Free for the life of the club.
Help us start something fabulous! We’re inviting 50 women to join The Unfiltered Club free, share their stories and get the conversation flowing.
47 of 50 places remaining · Applications reviewed by Emma · No card required
Love,
Emma xx
P.S. If your first contribution is a passionate argument about why your favourite Netflix series deserved another season, I already think we’re going to get along. 😂🍸