The Team...
Meet Bradley, my gay 30-year-old uni mate, resident Swiss Army knife, and the actual genius behind every single photo, edit, design and poster you see here. Photography, Photoshop, graphics, layout if it needs making look good, Brad’s the one who makes it happen. He’s the calm in my chaos, the one who turns my 3 a.m. “can you make this look less mental” voice notes into actual beautiful work without ever complaining. Absolute legend.
Love you a shit tonne!
Babes, I’m Emma Webb, 29, Basildon council-estate girl turned Hackney chaos goblin. I’m an internet journalist and professional hot-take merchant running Emma’s Coven, where I write loud, sweary feminist rants about the patriarchy, toxic men, emotional labour and the pleasure gap. I also model my real, cosy, no-filter life, with that big cheeky Essex grin, and sell the limited-edition prints and posters right here. Welcome to my messy, honest little world.
Emma (aka Blue) x
Meet Natalie, my absolute ride-or-die best friend, partner-in-crime, and the only assistant chaotic enough to keep up with me. She’s the one I voice-note at 3 a.m. when I’m spiralling, the one who goes undercover, the one who sat on this rug with me doing dating-app horror stories side-by-side while we both lost the will to live. Proper Essex energy, zero filter, always up for a laugh and never afraid to call me out when I’m being a melt.
Couldn’t do any of this without her.
Love you, hun.
The Team...
This little business started when I was 25, fresh out of uni, stuck between jobs and only just dipping my toe into proper journalism. I was broke, chaotic, and living in a tiny Hackney flat with more Red Bull cans than furniture. Back then it was just a silly idea, taking cosy, no-filter photos of myself in crazy costumes, grinning smiles, white teeth and that big cheeky Essex grin. Nothing polished, nothing “model perfect.” Just the real me.
A few years later I went through a properly messy break-up with a bloke who wouldn’t even let me go out in public. I felt like I’d lost years of my life being controlled and hidden away. So I decided to make up for lost time in the loudest way possible. I started modelling on my own terms. Because I’m not classically beautiful in the conventional sense, I didn’t try to fit into that world.
Instead I grabbed my crew, my best mates, my photographer Bradley, my ride-or-die Lisa, and we created this little thing together.
That’s how Emma’s Coven and Emma’s Prints was born.
Now I shoot between investigations, between late-night rants, and between chasing stories. One week I’m hunting down toxic men for a thread, the next I’m cross-legged on the rug in my hoodie, letting Bradley capture the real, messy, unfiltered version of me, which he mutates into some pretty interesting content. No fake tans, no heavy make-up, no pretending. Just me, exactly as I am in this flat.
It’s small, it’s personal, and it’s run exactly how I live, loud, proud, chaotic, and completely on my own terms.
Emma.