JUST WHO IS THIS EMMA WEBB GIRL?
Babes, I’m Emma Webb, 29, born and raised on a proper council estate in Basildon, Essex, and now living my beautifully chaotic life in a tiny, messy flat in Hackney, East London. By day I’m an internet journalist and full-time professional hot-take merchant, churning out viral threads for progressive outlets like Novara Media, The Canary, HuffPost UK and the occasional Guardian piece.
I take complex left-wing theory, intersectional feminism and late-stage capitalism and turn it into shareable, slightly sweary, punchy content that lands with people before they’ve even finished their morning flat white. I run my Substack Emma’s Coven, where the real, unfiltered, diary-style writing lives, long, rambling, late-night journals about emotional labour, toxic men, the pleasure gap, the mental load we all carry, and every single way the patriarchy still manages to wind me up on a daily basis.
Then there’s the modelling side of me that somehow snuck in and became a whole thing: those cosy, no-filter photoshoots that capture the real me, cross-legged on the rug in oversized crazy costumes, barefootand that's on a normal day, wavy dark brown hair in a messy bun that’s always one second from falling down, black-framed glasses perched on my big nose, and that big, cheeky Essex grin that somehow makes the whole “angry feminist” thing feel approachable.
Emma (aka Blue) x
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Missionmy mission is simple: call out the patriarchy with loud, sweary feminist truth, create a proper safe space in Emma’s Coven for real talk, and share the raw, chaotic, blue-nailed version of me through writing and modelling prints.
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UNITYMy sense of unity is simple: in Emma’s Coven we stand loud, proud and messy together, working-class girls, tired feminists, the outraged and the soft-hearted, lifting each other up against the patriarchy, sharing the rage, the laughs and the load so none of us ever feel alone.
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Leadershipmy sense of leadership is loud, proud and properly messy. I lead The Coven from the rug in my Hackney flat, building real unity so every woman feels powerful enough to fight the patriarchy together.
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Modellingmy modelling is raw, real and properly cosy, me cross-legged on the rug in oversized hoodies, barefoot with bright blue nails, messy bun, glasses and that big cheeky Essex grin. No filters, no Photoshop, just authentic chaos from my Hackney flat.
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JournalismMy journalism is loud, sweary and properly Essex. I turn complex feminist theory into viral threads and honest Substack diaries, calling out the patriarchy, emotional labour and toxic men with zero filter and maximum rage.
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Followersmy followers mean everything to me. You lot in The Coven are my ride-or-dies, reading my chaotic threads, sharing the rage, laughing at my mess, and reminding me daily why I keep fighting the patriarchy.